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Search Engine Optimization (SEO) - A Short Introduction

August 31, 2018

Note: These articles are intended to teach our visitors some useful skills in web development, design and SEO. If you're looking for someone to manage all of this for you, or create a website for you, send us an email here.


Search Engine Optimization (SEO) has become somewhat of a buzzword in recent times. It essentially means adjusting your website to perform better (and rank higher) on search engines. Ranking higher on search engines like Google will bring your website more visitors, and bring more customers to your business. Virtually all medium and large sized businesses use SEO to enhance their websites.

Although SEO is very important, there is no shortage of dodgy companies trying to sell bad products that are loosely tied to SEO. In this tutorial series, we’ll be going over effective methods of getting ranked on search engines without having to buy additional products like landing pages.
When searching Google, you’ve probably noticed that search queries consist of a title, URL, and description.

Echosites - Google Search Result - Search Engine Optimization  

In this short article, I’m going to explain where Google pulls this information from. You’ll be able to optimize your website so it performs better on search engines like Google, Bing and Yahoo.
The Title

The title of the search result comes from the page title. Depending on how you’re building your website (eg. using a website builder, or coding it from scratch), you’ll need to take a different approach to changing the title.  
If you’re coding your website yourself, the title code will look something like <title>Echosites | Home</title>
If you’re using some sort of website building software, it should be simple to find the page title field and change it - if you can’t find it, either use Google to search for the problem or contact the support team for the product.
Note: the title of the search result will be the title that is shown on your browser’s tab for the page
URL

This part is pretty self-explanatory. It is the location of your website. You can't change or adjust this part. However, it is a good idea to include keywords in your page name. For example, https://echosites.com/website-development.html is better than https://echosites.com/page1.html
Description

The description portion of a search result is one of the most important parts of Search Engine Optimization. This field is taken from a page’s Meta Description. If your meta description isn’t filled out, Google will take text from your site that it deems is important and uses that for the description. Obviously, relying on Google to pick the right text isn’t a great idea because it often chooses irrelevant text.
If you’re using website building software, you should be able to find a field called Meta Description, Page Description, or just Description.
If you’re coding your website from scratch, your meta description should look something like this:

<meta name="description" content="We specialize in creating/managing websites and digital marketing. We offer fully customized solutions for your website needs.">

In our next tutorial, we'll be going over how to write an effective meta description, so stay tuned.

This was just a short introduction to SEO, but it’ll set you on the right path to creating a search engine friendly website.
If you don’t want to deal with creating/managing a website and would rather someone else do everything for you, reach out to us using the email form below.

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